National Trust for Scotland
Key project strategy and creative

 
 
 
 
 
 
 
 
 
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National Trust for Scotland


Key project strategy and creative

We have a long-term collaborative relationship with the Trust, helping them with stand-out strategy and creative for projects great and small. We’ve run wide-ranging workshops, set strategic foundations, and tackled the tactical.

 

Gold Winner
Brand Experience

 
 
 
 
 

Highlights include:

  • We’ve been expecting you for centuries: Re-positioning and mini-campaigns for the NTS hospitality offer, including corporate and weddings.

  • The future of heritage: Creative strategy and vision proposals for sites earmarked for investment.

  • Give them something to cherish: Widening the appeal of NTS retail products with modern, stylish lookbooks, an ad campaign, and a high-quality gift-book approach to site guides.

  • The bigger ticket: Campaign to encourage overseas visitors to upgrade and enjoy more NTS sites while they’re over here.

  • Special places: Defining, developing and rolling-out site identities and personalities – from Osgood Mackenzie’s eccentric world of discovery at Inverewe, to the playful home of the daffodil at Brodie Castle.

 
 
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Huge results at Inverewe
Footfall up 110%
Family visits up 28%
 
 
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“Wow! Inspiring, imaginative, great atmosphere and I could add lots more feedback! Huge thanks to everyone at StudioLR for delivering a high quality and innovative project.”

Connie Lovel 
Head of Commercial Enterprises & Estates
National Trust for Scotland

 
 
 

“I absolutely LOVE it! Thank you so much for your hard work and commitment to make this work. It has paid off – It does everything I wanted it to do and more.”

Sandrine Contier-Lawrie
Business Development, Travel Trade & Hospitality, National Trust for Scotland

 
 
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Want a closer look?

Get in touch if you’ve got a similar challenge – or even if you just want to be nosey.

 
 

 
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