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Terex Trucks factory 'brand experience' shortlisted in Creative Edinburgh Awards

November 2016

When you walk into the Terex Trucks factory in Motherwell, one of the first things you notice (apart from the stunning new experiential design) is a great sense of pride in the workforce. A key part of our design brief was to convey the skills and passion of the team that manufactures these large, highway dump trucks to customers all over the world. And many visitors don't have English as their first language, so the strong use of visuals within the tour has had a huge impact.

Feedback from visitors (and staff) has been fantastic and the new tour plays a really important role in the Terex Trucks sales process, helping to close deals on-site.

For our full cases study on Unique Workplace Environments* please contact me on Lorna@StudioLR.com

To find out more about Terex follow the link here http://studiolr.com/portfolio/design-in-environments/terex-trucks-motherwell-hq-and-factory

Creative Edinburgh Awards will be announced on 10th November 2016