Legend has it that Robert the Bruce gave half of the Stone of Scone to Cormac McCarthy, King of Munster, in gratitude for sending four thousand men from the Province to help at the Battle of Bannockburn in 1314. With hundreds of pubs and clubs all over the world using the Blarney name, the brief was a simple one – to reclaim the authenticity of the Blarney Stone brand.
Brand strategy – defined the brand character as ‘History with a Smile’
Brand identity design – created a brand identity to reflect this – if you look closely you might just see the castle smiling.
Client: Blarney Castle