The brief was to create a brand identity and marketing material for a new, internal, John Lewis initiative – the Retail Support Desk – to be piloted in Oxford Street and rolled out nationwide.
- Dynamic motion graphic launch presentation.
- An animated film with motion graphics and kinetic typography, involving interviews with John Lewis Partners.
This innovative approach added value and was extremely successful in helping the company embed a new way of working for their Partners (staff).
10,000 Partners used the service
Part of all new shop working practices
Calls to HQ down
A growing data base of FAQs will help shape future training