The key business objective was to raise the profile of the Port Dundas Business Park so that it can be reframed as a location worthy of consideration by a wide range of commercial and industrial occupiers.
Located at the beginning of the canal network in Glasgow, the area has a strong trade and business heritage. This, alongside the large scale regeneration in the area, gave the opportunity to create a unique business brand and destination.
We created an energetic and flexible brand toolkit – the process included naming, identity design and brand implementation across a variety of marketing materials, with proposals for Environmental Graphic Design elements at key points adjacent to the canal.
A confident visual approach that will generate interest, allowing the destination to be marketed to a wider range of potential tenants.
Client: Scottish Canals