Our brief was to provide a brand strategy and positioning and create a brand identity for the new Mary Rose Museum in Portsmouth. The Mary Rose – Henry VIII's flagship – sank in the Solent in 1545 and the surviving section of the ship, with the thousands of recovered artefacts, provide a unique guide to life on board a Tudor warship.
We designed the brand identity, bringing the museum project and the story of this iconic vessel to life. As well as fulfilling the brief with a particularly relevant, distinctive and original design solution we managed to challenge preconceptions that this is ‘just a historical ship’, widening its appeal to families and children and managing expectations among those visitors who think they will see a complete vessel, offering a new and unexpected dimension to their visit.
Client: The Mary Rose Trust
Results: Best UK Tourism Project 2013 (The British Guild of Travel Writers)
290,000 visitors since opening on May 31st 2013
D&AD Awards - Award and Annual Entry Scottish Design Awards – Winner