The Multi Agency Resource Service and the Scottish Child Care and Protection Network (funded by Scotland’s local authorities, ACPOS, NHS and the Scottish Government) merged prompting the requirement for a new name, brand identity and website. WithScotland is a resource which benefits everyone involved in ‘protecting children’. Its aim is to support all practitioners to connect and to exchange knowledge and information in order to help protect children.
We were briefed to devise the new name, brand identity, website and supporting materials. The project involved stakeholder research, naming charettes, brand identity strategy and design, website design and supporting material design. The identity is designed to be an optimistic brand which invites engagement and highlights the client's determination to be at the heart of Scotland's future by protecting its children.
The website also hosts the Scottish Government’s recently launched public information page which offers help and support to vulnerable children and families.