Lee Boyd Architects commissioned us to enhance the workplace refurbishment design. Navigation within the building was notoriously difficult with visitors and workforce frequently becoming frustrated.
We developed a clear and effective coded wayfinding system to ease navigation. Lyrical illustrations give a distinctive visual identity to both sides of the building: ‘Parkside’ and ‘Cityside’.
We created a sense of place – instilling a sense of pride in the workforce, helping to attract and retain quality staff.
Client: Lloyds Banking Group