We were briefed as part of a large public art project to integrate graphics with a busy hospital environment to help distract visitors and patients at a time of stress. We researched, wrote and designed around 80 amazing facts about the human body. These are optically witty with shifts in colour and size to create a spoken emphasis and they appeal to staff, visitors and children.
We also designed a series of donor recognition displays built from small coloured tiles which carry the names of 6,000 donors. The displays are alive as donations continue to grow – a touch screen display at the hospital entrance helps guide donors to their own tile.
Result: Visitors used the fun facts to navigate in the large hospital; the distraction in waiting areas helped to reduce anxiety; the friendly ‘voice’ provided reassurance; and, as a result of the enhancements to the environment, staff retention increased. The project was an award winner in the Saltire Society Award for Arts and Crafts in Architecture
Client: NHS Grampian
Writer: Elspeth Wills