The creative and informative design around green sites plays a key role in engaging and changing attitudes. It is important to raise awareness of the benefits of the outdoors as a ‘natural health service’.
Experiential design creates a unique sense of place, helps people find their way, communicates important information and fuels dialogue between the users and the green spaces. More bins, more seating areas, better lighting and clearer, more attractive signage was created for Gartnavel. Increased diversity in the landscape was also important, with fruit trees and wildflowers being planted on site.
One key feature of the project at Gartnavel was the ‘Keep Out’ campaign. The Keep Out campaign tackles sedentary behaviour in staff by subverting familiar visuals into motivational messages encouraging people to get out and about in the grounds of Gartnavel Hospital.
This resulted in a 20% increase use of the grounds. A resounding 77% of respondents said this campaign would make them consider enjoying the outdoors more often.
Client: The Green Exercise Partnership (GEP)