Recently acquired by Volvo Construction Equipment, Terex Trucks has a unique heritage producing dump trucks for the world’s most extreme locations.
We created an inspiring brand experience for staff and VIP visitors. The tour honours the scale of the trucks and shines a spotlight on the people that
make them, as the heroes of the brand.
The new factory experience motivates and inspires the team, builds up employees’ sense of purpose and engages visitors with humour and confidence.
Client: Terex Trucks