Brand development and rollout
Chartered Financial Planner Keith Boyes spotted an advice gap in the market. Fuelled by a lack of trust, perceived high costs, and low financial literacy, many people are not getting the financial advice they need. Spentwell aims to change that.
Winner
Best Brand Identity
Grand Prix
Whatever image ‘Financial Planning’ brings to mind, think the opposite. Shedding the pin-stripes, the serious name, the blue and purple logo, and the jargon-packed material – Spentwell is the approachable alternative. No joggers on the beach, no spinning round the grandkids, no acorns and no oak leaves.
Spentwell takes as much interest in the present as the future, aiming to show that the more people understand their finances, the more they enjoy their lives.
We worked with Keith to build the brand from scratch – including brand strategy, naming, visual identity, tone of voice, copywriting, and rollout.
“How do you create a brand that embodies your vision, excites you about your firm and the possibilities, and leaves you with an immense sense of pride? You work with StudioLR.
The team has turned my vague, muddled ideas into a real brand that has impact. They took the time to listen and understand, drilling down into what’s important, using their expertise to turn my vision into reality. I’m delighted with the process I’ve gone through, all their tireless work and the fantastic outcome. True experts in design and branding who I can’t recommend enough. ”
Keith Boyes
Spentwell Founder
Get in touch if you’ve got a similar challenge – or even if you just want to be nosey.
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