Edinburgh Leisure is the city’s largest provider of sport and leisure facilities – keeping thousands of people moving, year after year. And as a charitable trust, every penny they make goes right back into boosting the city’s health and wellbeing.
But the world of wellbeing is fiercely competitive. From nationwide names to niche local clubs, Edinburgh has so many options. In a market like this, standing out with a clear point of difference is vital.
For the whole city
Edinburgh Leisure’s greatest strength lies in its accessibility. No matter who you are, what you’re interested in, or where in the city you live, Edinburgh Leisure has something for you.
Hundreds of activities and initiatives across the whole town, for all ages, interests, and abilities. Wherever you’re at – on the map or in life – Edinburgh Leisure is here to help you enjoy a healthier, happier, more active life.
This insight became the heart of the brand campaign.
Wherever you’re at
Embracing the iconic Edinburgh Leisure orange, we turned city streets and landmarks into sport court markings, showing the city Edinburgh Leisure is always just around the corner – wherever you’re at.
And serving up relatable wordplay we showed them Edinburgh is there for them emotionally too. Whatever’s going on in your life. Wherever you’re at.
Get in touch if you’ve got a similar challenge – or even if you just want to be nosey.
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