OnFife
Brand Development
& Campaign

 
 
 
 
 
 
 
 
 
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OnFife


Brand Development & Campaign

As Fife’s leading cultural organisation, OnFife opens doors to inspiration. From museums to libraries, theatres to galleries – they specialise in making jaws drop, hearts warm, and imaginations run wild.

Since 2019 we’ve worked with the Exec, Senior Management, and Marketing teams to develop the OnFife brand into something fitting of the forward-thinking, creative organisation it is today. From facilitating workshops to articulating strategy, developing tone of voice, to refining brand architecture and visual identity.

 

Silver Winner
Tourism, Leisure and Sport

 
 
 
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In the difficult days of 2020 with the doors temporarily closed, we helped the team to rally together and continue to share some light and inspiration through the #ShineOnFife campaign. A shared platform for a diverse range of people to create great content and experiences for Fifers stuck at home.

 
 
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+219% Organic Social Impressions
 
+186% Post Engagement
 
 
 
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“The campaign is inspirational, passionate, funny and emotional. It transformed our thinking into something engaging and unifying. Our vision is now more accessible and has greater buy in from across the organisation, truly allowing us to state ‘WE are OnFife’”

Michelle Sweeney
Director of Creative Development & Delivery

 
 
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Want a closer look?

Get in touch if you’ve got a similar challenge – or even if you just want to be nosey.

 
 

 
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