Be sharply single-minded

For our organisations to flourish we need our people to believe in themselves, in each other, and in what we’re doing as an organisation. They need a clear direction.

If you’re trying to rally your team behind your brand, download our free PDF tips here. Here’s a little taster…

Razor-sharp

Like any audience, you can’t expect your people to remember, understand, and buy into a complex series of messages. 

Think hard to get down to one thing. One specific thing that your organisation should be famous for. What’s your idea? What do you stand for? Hone it until it’s razor-sharp.

Then use your idea as a way to show your people how important they are. 

So, if you were Harley-Davidson, and your brand idea was ‘Freedom’, you’d find an interesting way to show your people why freedom matters. And ultimately, why their job matters.

Download your free PDF for more tips.