Your award-winning creative agency team

 
 

Who the LR we?

 
 
 

StudioLR is the gutsy creative agency.

 We’re here to grab your insides and make them interesting. But don’t worry, it won’t hurt – we’ve been doing this since 2004.

If you’re an ambitious marketer or leader, we can help you get under the skin of your organisation. From standout strategy and creative through to everyday execution, we’ll be your trusted partner. Working with depth and clarity to help you build a brand that stands the test of time. 

And it won’t just be your brand that benefits. StudioLR is a Certified B Corporation™ – so people and planet will benefit too.

 
 
studiolr_yellow-01.jpg
 
Awards
Why StudioLR?
The team
 
studiolr_light_Blue.jpg
 
Awards galore

We’re in the business of attention-seeking…
and we’ve been well-recognised for it.
With over 60 national and international awards
for creativity and effectiveness, including:

 
 
 

  • A shelf-full of Gold Awards

  • Two-time SME Agency of the Year

  • Five-time Rising Star Winners

 

Global D&AD winners for:

  • Writing for brands

  • Identity design 

  • Brand naming

 

Strategic Creative Development Award

  • Grand Prix (twice) 

  • Brand Identity 

  • Out of Home

  • Brand Experience

  • Grand Prix

  • Chairman’s Award 

  • Team of the Year 

  • Corporate Identity

 
 
 
Why Work with us?

So you want work with guts. You want razor-sharp strategy.
Rib-tickling creative. But what are we really like to work with?

These are the principles we pour into every project…

 
 

Autopilot is off

No job is small enough to be done without thinking. Or without a creative spark. Everything gets challenged. Everything gets improved.

Thirst for knowledge

We’re good. We’re confident. But we’re not egomaniacs. We stay open and constantly learn from clients, competitors and each other.

 

Straight-talkin’

We tell it like it is. We don’t butter people up, we don’t talk about things we don’t understand, and we don’t spout rubbish.

R.E.S.P.E.C.T

Respect people, care about people, enjoy the ride, and try to help other people enjoy it too.

 
 
studiolr_yellow-01.jpg
 
Meet the team
 

“Shy bairns get nowt.”

Jen Landels
Managing Director

  • A marketing leader with an entrepreneurial spirit, Jen’s career has been packed with energy from day one – she started out with Red Bull and has since spent 20+ years helping some of Scotland’s most iconic brands grow, including IRN BRU, Scottish Rugby, Royal Bank of Scotland and The Scottish Government.

  • With expertise in multi-channel creative campaigns and partnership marketing, Jen loves helping clients seize opportunities and make things happen. She’s led high-impact work across transport, retail and sport – including building Scotland’s brand equity at major global events like The Olympics and The Ryder Cup.

  • A business head with a creative heart – Jen is a Board Trustee at Leith School of Art, and a keen costume and set designer whose work has set stages at the Edinburgh Festival Fringe and beyond.

  • Always looking to the future, Jen is a mentor for Dundee University Student Marketing Society, supporting the next generation of Marketing talent.

 
 

“Playing it safe is a bigger risk than you’d think.”

Dave King
Director of Creative & Strategy

  • A big show-off who loves helping brands stand out, Dave is a regular conference speaker on brave creative work. He created D&AD’s Bravery Masterclass and delivers it worldwide to some of the world’s best agencies and in-house teams.

  • A skilled listener, questioner, and thinker with over a decade’s experience creating insightful workshops, stand-out strategy, and cut-through creative.

  • A serial award-winner since joining the agency in 2011, including multiple Golds and Rising Creative Star at the Marketing Society, a global D&AD for Writing for Brands, and the Grand Prix at The Nods (twice).

  • Addicted to learning – trained in brand and campaign strategy with global industry leaders including Marty Neumeier, Mark Pollard, and Michael Johnson, and completed Mark Ritson’s Mini MBA in marketing.

 
 

“Build a team of hungry fighters and anything’s possible.”

Andrew Gray
Founding Director

  • An entrepreneur and business owner with over 25 years in the creative industry, Andy cut his teeth in advertising before going client side and co-founded StudioLR in 2004.

  • Committed to the highest standards of business integrity and effectiveness for clients, a certified Marty Neumeier Brand Specialist (Level C) and completed Mark Ritson’s Mini MBA in marketing.

  • Andy is an active member of the Marketing Society and founding member of The Purposeful Network – a network of innovative company leaders, helping businesses make a positive difference to the world.

  • Proud ambassador for Seamab, a residential school supporting vulnerable children, and supporter of Spartans Community Football Academy, a social enterprise changing lives in North Edinburgh.

 
 

“The world can be ugly. Making it a little less so is a constant joy.”

Mark Wheeler
Head of Design

  • Impeccable standards and over 20 years’ experience in the industry, developing quality creative ideas for print, digital and experiential. Art directing everything from global photoshoots to multi-sensory brand experiences.

  • Filled the agency’s top shelf with award wins since 2008, from a global D&AD for Brand Identity Design, and Gold at the Marketing Society, to the Grand Prix at both the Scottish Design Awards and The Nods.

  • Experienced leader of successful projects for flagship clients including John Lewis, Prudential and Whyte & Mackay.

  • Completed Mark Ritson’s Mini MBA in marketing.


 
 

“Sort through the clutter, make things simple - creativity needs space to grow.”

Rhona Cruickshank
Head of Operations

  • With 20 years’ industry experience, Rhona understands how to bring the creative process, production know-how, and sound project management together seamlessly – keeping the whole studio running on target, on time, and to the highest standards.

  • A detail-stickler and keen learner, Rhona graduated with first class honours and has continued to develop throughout her career – completing Mark Ritson’s Mini MBA in marketing, the Open University’s People Management and Leadership course, and winning a WACL Talent Award 2022.

  • Rhona led our B Corp certification, and as our B Corp Champion she makes sure those high standards are central to everything we do.

  • Rhona is a member of the Chartered Management Institute (CMI), a Mental Health First Aider, and Emergency First Aider.

 
 

“If the project doesn’t feel like work, you know you’re onto a winner.”

Nicola Laurie
Senior Creative

  • Serial award-winner, including Rising Creative Star at the Marketing Society Star Awards 2021, Best Young Creative 2020 and the Grand Prix at The Nods, and shortlisted for the Drum’s global Young Designer of the Year Award 2018.

  • Super-talented, multi-disciplinary creative with specialist skills in digital and motion design.

  • Major player working on recent brand and marketing projects including Rokbak, Fettercairn, and the D-Day Story.

  • Nic is the agency’s lead for Daydream Believers, putting creativity at the heart of education.

 
 

“Consider that you're asleep and remember to inspire people.”

Adam Hepburn
Creative

  • A skilled designer and typography-geek with an incredible eye for detail.

  • Adam won the Best in Show award at his degree show and kicked off his career in a London-based music marketing agency.

  • Joining StudioLR in early 2023, Adam has become a vital part of the team – crafting stand-out brand identities and campaigns across print, digital and motion graphics.

 
 

“You are magic. Don't ever apologize for the fire in your soul.”

Hannah Sturdy
Account Director

  • A sharp thinker with incredible organisational skills and a work ethic to match, Hannah has managed high-profile accounts like Historic Scotland, St James Quarter and Isle of Arran Distillers – delivering stand-out work on time and on budget.

  • A client favourite, Hannah is proactive and thoughtful, bringing positivity to every project and every person she works with.

  • A first-class Marketing Masters graduate, she started her career in the fast-paced property industry before joining StudioLR in 2023 and becoming a vital part of the team.

  • Hannah is an active member of the Marketing Society’s Future Leaders group, and has given back to the next generation as a Developing the Young Workforce guest mentor.

 
 

“Ask better questions. Get better answers.”

Lucy Richards
Co-founder of StudioLR & Leader of Better Company

  • Creative agency leader for over 25 years, Lucy nurtures and develops our team, and advises on all key business decisions.

  • Champion for inclusive design with expertise developing communications for diverse groups of people, Lucy has dedicated her recent career to making a positive impact on society – heading up our better-half Better Company.

  • Mentor with MCR Pathways, helping young people experience equality of education outcomes, career opportunities and life chances, and Ambassador for Seamab (specialist school for children who’ve experienced severe trauma).

  • Fellow of the RSA (uniting people and ideas to resolve the challenges of our times) and regular speaker at conferences, un-conferences and meet-ups, sharing insights on social purpose branding and inclusive design.

  • Notable awards include the Best Social Good Campaign 2020 at the Nods Awards for the Any Disability symbol, created to raise awareness of hidden disabilities.

 
 
 
 

Rosie Berridge
Finance Manager

Finance expert and incredibly-savvy accounting and bookkeeping business owner, with a knack for making time and cost-saving systems work.

 
 

Stephen Berridge
Production Manager

Print and production manager with over 25 years’ experience. Somehow able to hit even the most outrageous deadlines.

 
 
 
 
Brands with benefits
 

As a Certified B Corp we’re part of a global movement working to benefit people and planet.

The B stands for ‘benefit for all’. And that’s kind of the whole point. It isn’t really about us. It’s about seeing the bigger picture and making a positive impact on our people, clients, partners, community, and planet. We all need each other, so it makes sense to do right by each other.

B Corp certification proves that we meet the highest social, environmental, and governance standards. And holds us to account to keep measuring, improving, and using our business as a force for good.

 
 
studiolr_yellow-01.jpg