Join StudioLR’s Director of Creative & Strategy Dave King, and The Knowledge Bank’s Strategic Market Intelligence Manager Andrew Niven, for a premium drinks brand webinar. We’ll explore drinker insights behind the enduring ‘less but better’ trend, and offer advice on how to refine your brand while retaining, and even growing, its unique, distinctive character. The session will be chock full of juicy tips, stats and gutsy opinions to help you navigate today’s unpredictable drinks industry.
Mark your calendar for Thursday 15th May, 11am – 12noon.
And register at the link below.
For the last 15 years, Dave has worked with some of Scotland’s leading drinks and heritage brands, creating stand-out strategy and cut-through creative. A serial award-winner, he developed D&AD’s Creative Bravery Masterclass and delivers it worldwide – helping in-house teams and leading agencies create work that makes more impact.
A highly-experienced consumer and market insight specialist, Andrew has worked for many of the world’s leading FMCG brands and the UK’s top advertising and media agencies. Always looking for a better way to inspire new business thinking, Andrew specialises in turning quant and qual research into strategic plans – and insightful, actionable ideas.
