Brand development and campaign
We worked with Portsmouth City Council to rebrand the D-Day Museum – moving expectations from a niche ‘military’ museum, to an experience rich in personal stories. This new positioning widens the appeal to families and casual visitors, while the new identity leaps off the visitor centre shelf – making sure the D-Day Story is shared for years to come.
Winner of
Best Out of Home
Grand Prix
Our Associate, brand strategist Scott Sherrard worked with everyone from veterans to volunteers, and councillors to students, to find out what D-Day meant to them. The resulting brand is built on juxtaposition – the epic operation, the personal experiences, the darkness of war, the light relief. We shone a huge spotlight on the individuals who were part of D-Day – making their stories epic; and zoomed right in on the unfathomably huge operation – making it personal.
We developed the new name, full brand strategy, identity and guidelines, an integrated marketing campaign, and onsite signage.
“I consider what you have achieved exceptional. As the brand has been launched the feedback has been extremely positive and as we open the site I expect that stream of positivity to continue.”
Stephen Bailey
Director of Culture and City Development, Portsmouth City Council
Get in touch if you’ve got a similar challenge – or even if you just want to be nosey.
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