Brand development and rollout
A premium-priced challenger brand, Cushiedoos tonic water needed an edge that would attract young craft drink lovers. Working with Gerry Farrell Ink, we created a brand with a story inspired by the all-natural, highest quality Scottish ingredients.
Superior by nature.
Cushiedoos are Scottish wood pigeons. Famously fussy, when they get together, that’s it for life. They’re made for each other. Like this tonic is for gin. A brand with a bit of attitude, Cushiedoos knows it’s the better half in the relationship (with more than a dash of humour).
We echoed our drinkers’ discerning tastes by creating a proud and cheeky character – Archie the Cushiedoo – who sits on a background of fine feathers. Making the most of a start-up budget, each bottle was an advertising canvas – and a chance for the brand’s story to shine through. With ‘craft’ as our focus, no detail was overlooked – the personality was weaved through every piece of copy, no matter how small.
“In my 15 years of professional working life in marketing, I have not been part of a brand that comes even close to this quality.”
Andrew Ligertwood
Owner, Drink Better Ltd
Get in touch if you’ve got a similar challenge – or even if you just want to be nosey.
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