Jura Whisky
Brand development

Jura Whisky

Brand development

Jura is more than a whisky – it’s a place 212 people call home. The distillery was revived in 1963 to bring life back to the tiny island community. And you can taste their dedication in every sip.

For the last two years we’ve been working with Jura Whisky’s global brand team to refresh the identity and develop the brand – so Jura’s unique island warmth, liveliness and community spirit can shine through every market and every channel.

Together we’ve developed a new creative approach and tone of voice, refreshed every element of the visual identity, and created comprehensive global brand guidelines, toolkits and templates – for everything from call to action writing, to point of sale and advertising templates.

Silver Winner
Design

We’ve also shot a bank of new photography and film, and created brand campaigns and social media content – from strategy through to execution. And we’ve crafted a series of mini campaigns for special edition releases and gifting .

Archive photography courtesy of Whyte & Mackay and their super-talented photography partners. Newly-commissioned photography and film art directed by StudioLR. Island and distillery shot by the wonderful Rob Brady. Product and gifting shot by the excellent Cue The Mustard and Clair Irwin.

“StudioLR are a true extension to our team, time after time developing brilliant creative comms and helping us to build brands that resonate with consumers internationally”