Brand Development
Fettercairn is an exceptionally refined, ultra-premium single malt whisky with a difference. In an industry defined by tradition, Fettercairn cares more about the future than the past. Enlightenment is at the heart of the brand – doing things differently, a spirit of discovery, never weighed down by convention.
Over the last two years we’ve worked with the global brand team to develop the brand – bringing the enlightened ethos to life everywhere from global guidelines to limited edition product launches.
Together we’ve refined the strategy and visual identity, developed the creative approach, shot a bank of new photography and film, created global brand guidelines, toolkits and templates, and planned and executed engaging campaigns and social content.
All photography and film art directed by StudioLR. Liquid photography and film shot by the ludicrously talented Jonathan Knowles. Product photography and film shot by the incredible Cue The Mustard and Clair Irwin.
“StudioLR are a true extension to our team, time after time developing brilliant creative comms and helping us to build brands that resonate with consumers internationally”
Kirsteen Beeston
Head of International Malts
Get in touch if you’ve got a similar challenge – or even if you just want to be nosey.
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