Forev
Brand development and rollout

Forev

Brand development and rollout

Electric vehicles (EV) are the not-too-distant future. Transport is the UK’s biggest contributor to carbon emissions, and the Scottish Government has pledged to phase out petrol and diesel vehicles by 2032. There are good incentives for drivers to switch, but anxiety over battery range, and a poor charging network, are constraining roll-out. For a start, almost half of Scotland’s car owners have no driveway or garage. We’re going to need more public charge points – at work, at the shops, at the gym.

Shortlisted for Brand
Naming at the Global
D&AD Awards

We worked with Edinburgh entrepreneur Lindsay Wallace to build an EV-charging brand with a difference. While many competitors focus on the immediacy of charging – with voltage puns and ‘charging solutions’ galore – Forev’s purpose is more ‘joined up’ than that.

The goal is to create a network that gives people the confidence and freedom to go anywhere they want – making electric vehicles a realistic option and an easy choice. The ultimate aim isn’t one quick charge. It’s a sustainable future for the whole of Scotland.

Sustainable and future proof = Forever
For electric vehicles = For EV
The name = Forev ®

We developed the brand name, full brand strategy, identity and guidelines, and the initial digital, print, and physical rollout.

Shortlisted for Brand Naming at the Global D&AD Awards

“StudioLR helped me articulate exactly what my company stands for, and really brought it to life with the Forev brand. The name, messaging and identity have opened doors for me – helping secure valuable partnerships and funding. I’m so proud of the brand.”