IBLI is a global leadership consultancy founded by David Marquet and built on the techniques he developed as a commander in the US Navy.
Turning followers into leaders
Challenging the established model of leaders and followers, David’s ‘Intent-Based Leadership’ concept is a hierarchy-defying approach that puts leaders at every level, not just the top.
Yesterday’s top-down status quo style of leadership is not fit for today’s world of work, where teams need to use their heads more than their hands – solving problems, contributing ideas and taking more control. IBLI turns the historical, hierarchical approach upside down. It turns leadership around.
The problem was, despite the wealth of specialists in the team, IBLI’s brand identity was overly-reliant on David’s individual profile and reputation. The brand lacked a distinct personality, message or style of its own.
We helped them build a contemporary, futureproof brand – with David’s challenger ethos as the guiding mindset.
Turning their brand around
Together we developed an identity built on change – turning – and created a suite of brand assets, tools and templates enabling IBLI consultants to deliver communications consistently every time.
Now, with a brand that’s memorable, completely their own, and fit for purpose, IBLI can get their message to more organisations around the world and help them turn the ship around.
Get in touch if you’ve got a similar challenge – or even if you just want to be nosey.
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