Campaigns and brand development
A £1bn development in the heart of central Edinburgh, St James Quarter is home to an enviable line-up of flagship shops, restaurants, cafés, bars, and leisure venues. From giant global names and hot new European brands, to local, one-of-a-kind, artisan businesses – the Quarter is a vibrant destination packed with things you won’t find anywhere else.
Since 2021 we’ve been working together on a wide range of integrated campaigns – grabbing attention across Outdoor, Radio, Print, Digital and Experiential. And smashing footfall targets along the way.
A fast-paced environment that’s always evolving, every visit to St James Quarter reveals something new – from pop up events to new openings. Together we took a strategic step back and agreed a unifying customer proposition and personality. ‘The unexpected is just around the Quarter’ underpins everything we do together – inviting visitors to step into an eclectic, melting pot where there’s always something happening.
Get in touch if you’ve got a similar challenge – or even if you just want to be nosey.
Case study gallery
