Brand strategy, experience, and global marketing
A division of Volvo Construction Equipment, Terex Trucks has a proud heritage producing dump trucks for the world’s most extreme locations. As their strategic creative partner we’ve worked with them on everything from a new brand positioning to campaign development and a VIP factory experience.
Winner
Grand Prix
Winner
Best Brand Experience
A stand-out positioning
How do you compete when the competition has a bigger budget, more customers and a wider range of products? You focus. Terex Trucks make robust, reliable articulated dump trucks. Nothing else. That’s an advantage they have over pretty much their entire sector. With no distractions they can put more meticulous care and attention into every single truck that rolls out of the factory.
An experience loaded with pride
When your product is so big it needs a police escort to move, your factory has to double as a salesroom. Working closely with the factory team, we created a brand experience that motivates them and charms their VIP visitors.
Campaign photography art directed by StudioLR, shot by the brilliant Jo Hanley
“You guys are our team mates and partners, you have an amazing team and make my life so much easier.”
Jacqueline Reid
Marketing and Communications Director Volvo Construction Equipment
Get in touch if you’ve got a similar challenge – or even if you just want to be nosey.
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