Global product launch
Volvo colleagues, dealers and buyers travelled from all over the world to the global launch of their new flagship hauler. Competing with worldwide industry events, we needed to make this one memorable.
The new hauler had no unexpected features… because Volvo had been listening to people and developing products based on their experience. The R100E was loaded with the customers’ experience as much as Volvo’s expertise.
Gold Winner
Brand Experience
We developed the launch theme – ‘Made by you. Built by Volvo.’ and all event creative – including an unveil that involved making the hundred tonne machine disappear, a ‘You made it’ test-track complete with live commentator, and a unique product brochure for every guest.
The launch was the perfect opportunity to showcase the expertise and enthusiasm of the Volvo team – they proudly led an immersive factory tour filled with 2D, 3D and interactive displays, photo opps and videos.
Our event theme snowballed to include Volvo CE’s key product range in a new Facebook video with over 177,000 views.
“A major success. Even months on, our company, dealers and customers are still talking about the event. Together we created a unique experience – one our customers and colleagues will never forget.”
Jacqueline Reid
Marketing and Communications Director Volvo Construction Equipment
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